Generation Y are the most marketing-savvy and advertising-critical generation ever. Three times the size of Generation X, they have a much bigger impact on society and business. In How Cool Brands Stay Hot , Joeri Van den Bergh and Mattias Behrer address what drives Generation Y as consumers and how marketers can develop the right brand strategies to reach this generation of 16-33 year olds. The authors' insights on what drives the consumer preferences of this new "Dot-com" generation are based on interviews with 5,000 Generation Y consumers. This new research provides understanding of the consumer psychology and behavior of the generation also known as the "Millennials." It helps marketers connect with the new generation of...
Market Leader 3rd Edition Practice File with Audio CD has been completely revised and updated for use with the Market Leader 3rd Edition Course Book. The 3rd Edition Course Book includes: All new reading texts from the Financial Times and other authentic sources. All new case studies with opinions on DVD-ROM from successful consultants who work in the real world of business. All new listening texts reflecting the global nature of business, with interviews that can be viewed on the DVD-ROM. New `Working Across Cultures` spreads. New Vocabulary Trainer
ISBN: 978-1-4082-3704-5
Издательство:
Pearson
Дата выхода: ноябрь 2011
Market Leader 3rd Edition Practice File with Audio CD has been completely revised and updated for use with the Market Leader 3rd Edition. The 3rd Edition Course Book includes: - All new reading texts from the Financial Times; - All new case studies with opinions on DVD-ROM from successful consultants who work in the real world of business; - All new listening texts reflecting the global nature of business, with interviews that can be viewed on the DVD-ROM; - New `Business Across Cultures` spreads.
ISBN: 978-1-4082-3708-3
Издательство:
Pearson
Дата выхода: март 2012
Market Leader 3rd Edition has been completely updated to reflect the fast-changing world of business using authoritative and authentic business sources such as the Financial Times. The 3rd Edition Course Book includes: All new reading texts from the Financial Times® and other authentic sources. All new case studies with opinions on DVD-ROM from successful consultants who work in the real world of business. All new listening texts reflecting the global nature of business, with interviews that can be viewed on the DVD-ROM. New `Working Across Cultures` spreads. New Vocabulary Trainer. The DVD-ROM includes: Video interviews with business experts. All Course Book audio. New i-Glossary.
ISBN: 978-1-4082-3695-6
Издательство:
Pearson
Дата выхода: ноябрь 2011
Market Leader 3rd Edition has been completely updated to reflect the fast-changing world of business using authoritative and authentic business sources such as the Financial Times. The 3rd Edition Course Book includes: - All new reading texts from the Financial Times and other authentic sources; - All new case studies with opinions on DVD-ROM from successful consultants who work in the real world of business; - All new listening texts reflecting the global nature of business, with interviews that can be viewed on the DVD-ROM; - New "Working Across Cultures" spreads.
ISBN: 978-1-4082-3706-9
Издательство:
Pearson
Дата выхода: октябрь 2012
Market Leader 3rd Edition has been completely updated to reflect the fast-changing world of business using authoritative and authentic business sources such as the Financial Times. MyEnglishLab Online learning tool with personalised practice Automatic gradebook and assessment Flexible solutions to learners` needs The 3rd Edition Course Book includes: All new reading texts from the Financial Times® and other authentic sources All new case studies with opinions on DVD-ROM from successful consultants who work in the real world of business All new listening texts reflecting the global nature of business, with interviews that can be viewed on the DVD-ROM New `Working Across Cultures` spreads New Vocabulary Trainer The DVD-ROM includes: Video...
ISBN: 978-1-4479-2227-8
Издательство:
Pearson Education Limited
Дата выхода: октябрь 2012
Market Leader 3rd Edition has been completely updated to reflect the fast-changing world of business using authoritative and authentic business sources such as the Financial Times.
ISBN: 978-1-4082-3707-6
Издательство:
Pearson
Дата выхода: март 2012
Market Leader Marketing is one of a range of specialist titles designed for use on its own or with the Market Leader Series. Ideal for students who need to learn the language of more specialised areas of business English the book focuses on the reading skills and vocabulary development required for marketing.Key Features Authentic reading texts from the Financial Times and other sources A glossary of specialised language Two `Check Tests` and answer keys included3rd Edition Extra
How to Teach Business English is a practical guide to the teaching of business English. It looks at the special features of business English and includes: advice on course design and ways to select suitable materials; an analysis of the communication skills needed for business English; practical approaches to e-leaming and intercultural training; guidance on testing and assessing learners; a Task File of photocopiable training tasks. Формат: 19 см x 24,5 см.
ISBN: 978-0-582-77996-9
Издательство:
Longman
Дата выхода: июль 2011
Market Leader uses authoritative authentic content from the Financial Times to build the professional language and skills needed to communicate in the modern world of business. The third edition has been completely updated to reflect this fast-changing world.
ISBN: 9781447922261
Издательство:
Pearson Education Limited
Дата выхода: сентябрь 2022
"How to Make Polymer Clay Beads This book is in good or better condition. It has no tears to the pages and no pages will be missing from the book. The spine of the book is still in great condition and the front cover is generally unmarked. It has signs of previous use but overall is in really nice, tight condition. Shipping is normally same day from our UK warehouse. We offer a money back guarantee if you are not satisfied. "
Сегодня рыночная экономика доминирует в мире. Основная задача книги - определить и проанализировать ключевые черты рыночной экономики. Вторая задача - изучить, как работает рыночная экономика, которая базируется на фирмах, рассматриваемых как организации, при этом рынки трактуются как институты. Кроме того, книга предлагает новую концепцию кооперации и конкуренции. Читатель получит новое представление...
The 3rd edition of this ever popular course combines some fantastic new materials with all the features that have made this course a bestseller. The 3rd edition Course Book contains: 100% new reading texts from the Financial Times; 100% new case studies with opinions from successful consultants who work in the real world of business; 100% new authentic listening texts reflecting the global nature of business with texts that are all available to view on the new DVD-ROM; "Business Across Cultures" spreads which focus on particular cultural issues.
ISBN: 978-1-4082-3705-2
Издательство:
Pearson
Дата выхода: сентябрь 2012
The 3rd edition Course Book includes: All new reading texts from the Financial Times; All new case studies with opinions from successful consultants who work in the real world of business; All new listening texts reflecting the global nature of business; New "Business Across Cultures" spreads; New Vocabulary Trainer.
ISBN: 978-1-4082-3709-0
Издательство:
Pearson
Дата выхода: июль 2011
The 3rd edition Course Book includes: - All new reading texts from the Financial Times; - All new case studies with opinions from successful consultants who work in the real world of business; - All new listening texts reflecting the global nature of business; - New `Business Across Cultures` spreads.
ISBN: 978-1-4082-3703-8
Издательство:
Pearson
Дата выхода: июль 2011
Most people would agree that to get an idea you must first gather all the necessary information; second, work at finding an idea; and third, forget about it and wait for inspiration to hit. The third part’s easy, but hardly anybody tells you how to do the first two. Worse, nobody tells you how to condition your mind before you set out on your journey. And if your mind isn’t idea-conditioned it doesn’t make any difference if you know the steps; you’ll never reach the ideas you’re capable of creating. For, telling a person who isn’t idea-conditioned how to generate ideas is like telling a person with weak legs how to high jump. How to Get Ideas starts by defining an idea as “nothing more nor less than a new combination of old...
ISBN: 9781576754306
Издательство:
Альпина Бизнес Букс
Дата выхода: июнь 2007
The Market Leader specialist titles extends the scope of the Market Leader series and allows teachers to focus on the reading skills and vocabulary development required for specific areas of business.
ISBN: 978-1-4082-2004-7
Издательство:
Pearson
Дата выхода: ноябрь 2011
LOGISTICS MANAGEMENT is one of a range of new specialist titles designed for use on its own or with the MARKET LEADER series. Ideal for students who need to learn the language of more specialised areas of business English, the book focuses on the reading skills and vocabulary development required for logistics management. It includes: - authentic reading texts from the Financial Times and other sources; - a glossary of specialised language; - two "Check Tests" designed to help assess progress. Other titles in this series include: - Accounting and Finance; - Business Law; - Human Resources; - Marketing; - Working Across Cultures.
ISBN: 978-1-4082-2006-1
Издательство:
Pearson
Дата выхода: ноябрь 2011
Working Across Cultures is one of a range of new specialist titles designed for use on its own or with the Market Leader series. Ideal for students who need to learn the language of more specialised areas of business English, the book focuses on the reading skills and vocabulary development required for Working Across Cultures. It includes: authentic reading texts from the Financial Times and other sources; a glossary of specialised language; two "Check Tests" designed to help assess progress. Other titles in this series include: Accounting and Finance; Business Law; Marketing; Logistics Management; Human Resources.
ISBN: 978-1-4082-2003-0
Издательство:
Pearson
Дата выхода: ноябрь 2011
